Here are the influencer news articles I’ve discovered for you today.
The AI Celebrity Era: When Virtual Influencers Outsmart the Real Ones (Journal)
Are Dallas Restaurants 86ing Influencers? (Dallas Observer)
Best Buy Doubles Down On Creator Economy For Holiday Season With 200+ Influencer Partnerships (Net Influencer)
Best Buy holiday campaign features influencers, ‘Wicked’ and holograms (Chain Store Age)
Best Buy teams up with influencers and YouTubers for holiday campaigns (Modern Retail)
The Creative Question: Are We Outsourcing Imagination, First to Influencers, then to AI? (E4M)
Creator and influencer trends brand marketers need to know about right now (AdAge)
How AI is going to shape influencer marketing next year (DigiDay)
Meet the micro influencers thriving in Boston (WBUR)
Meet the ‘silver influencers’ taking TikTok and Instagram by storm (BBC)
More Make-A-Wish kids want to meet social media influencers (Axios)
News Influencers Fact Sheet (PEW Research Center)
The Rise of AI Influencer Video Generators (Digital Journal)
Sephora’s Creator Stores Just Killed the Influencer Marketing Playbook (Forbes)
Staying Ahead of the Regulators: An Influencer Marketer’s Watchlist for 2025 (Influencer Marketing Hub)
Walmart, LTK, ShopMy And The Trillion-Dollar Shift In Creator Commerce (Forbes)
Will influencer storefronts replace e-commerce? (NSS Mag)
Wix’s Sarah Adam on influencer marketing: ‘Don’t kill authenticity with your brief’ (The Drum)
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Enjoy your Saturday evening reads,
-Creator Inspiration