If you’re an Amazon influencer, a content creator, a vlogger, or if you run an affiliate blog, it’s important to stay ahead of seasonal trends and understand what types of products people are buying each month. Here’s my peek at some content you might want to create for the month of August, and some products that might tie into your content. I have not tried to list all the possible “National Days” listed on the many holidays websites. I mainly was interested in the days that yield product video content creation possibilities.

Here’s my list of suggested content for August events you might want to blog about, products to share affiliate links to on your social media, and things to create shoppable videos and Idea lists on Amazon for.

I heavily relied on The National Day Calendar and the Days of the Year website for research.

(Disclosure: Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, we will receive an affiliate commission at no extra cost to you)

August 1 – International Mahjong Day – Mahjong games and accessories.

August 1 – International Pinball Day – Pinball machines, pinball gifts, pinball books, pinball decor.

August 1 – National Planner Day – Planners, calendars and planning journals.

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Spritz: Italy's Most Iconic Aperitivo Cocktail, with Recipes

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August 1 – National Spritz Day – Spritz cocktail books, spritz glassware, spritz gifts.

August 2 – National Coloring Book Day – Coloring books for kids and for adults

August 3 – National Sunflower Day – Sunflower home decor

August 3 – National Hair Gloss Day – Hair gloss products

August 3 – National Grab Some Nuts Day – Gourmet nuts

Sale

Aurora® Adorable Palm Pals Sandy Watermelon Stuffed Animal - Pocket-Sized Play - Collectable Fun - Red 5 Inches

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August 3 – National Watermelon Day – Watermelon juice and soda, watermelon, watermelon themed home decor products like aprons and towels, watermelon beauty products, watermelon candy, plush watermelon toys

August 4 – National Chocolate Chip Cookie Day – Gourmet chocolate chip cookies, chocolate chip cookie mixes, chocolate chip cookie plush toys, chocolate chip cookie clothing and home decor, chocolate chip cookie puzzles.

August 4 – International Owl Awareness Day – Owl t-shirts, owl statues and figurines, plush owl toys, owl books, owl gifts.

August 5 – National Oysters Day – Gourmet oysters, oyster cookbooks

August 5 – National Underwear Day – Underwear for men, women and kids, plus funny/humor underwear

August 6 – National Fresh Breath Day – Mouthwash, toothpaste, toothbrushes, breath strips, etc.

August 6 – National Root Beer Float Day – Root beer float supplies and accessories, root beer float games, root beer float candy, root beer float candles, root beer float shirts

Bieye L10778 Lorain Lighthouse Tiffany Style Stained Glass Accent Table Lamp Night Light for Home Decoration (4x5x9, Red)

$139.99

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August 7 – National Lighthouse Day – Lighthouse books, lighthouse statues and figurines, lighthouse lamps, lighthouse puzzles, lighthouse home decor, lighthouse building sets, lighthouse Christmas ornaments, lighthouse pillows.

August 8 – National Pickleball Day – Pickleball accessories, pickleball clothes, pickleball paddles, pickleball books, pickleball gifts

August 8 – National Mochi Day – Gourmet mochi, mochi flavored foods, mochi cookbooks

August 8 – Global Sleep Under the Stars Night – Tents, sleeping bags, camping lanterns

August 9 – National Rice Pudding Day – Rice pudding

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August 9 – National Book Lovers Day – Besides books, create content about book lovers, book nerd puzzles, book trivia games, book accessories, Kindles, book and literature scarves, bookshelves, a personal library kit.

August 10 – National Shapewear Day – Shapewear for fashion influencers to create content about.

August 10 – National S’Mores Day – S’mores ingredients, s’mores kits and accessories, s’mores cookbooks, s’mores plushies and toys.

August 10 – National Lazy Day – Promote loungewear, pajamas, sleepwear, cozy socks, televisions, video games, books, etc.

August 11 – National Play in the Sand Day – Sandcastle toys, beach buckets, beach gear, sunscreen, etc.

August 11 – National Kinetic Sand Day – Kinetic sand toys and playsets.

August 12 – National Julienne Fries Day – Julienne slicing tools, French fries cookbooks

August 12 – National Vinyl Record Day – Besides vinyl records, showcase record players and turntables, stereo systems and accessories, vinyl records and record player Christmas ornaments, plus books on the history of vinyl records.

August 13 – National Prosecco Day – Besides bottles of prosecco, create content around prosecco books, prosecco games, and prosecco gifts.

August 15 – National Leathercraft Day – Feature leathercrafting tools, pattern books and supplies

August 15 – National Relaxation Day – Same products as National Lazy Day: Pajamas, loungewear, entertainment items.

August 16 – National Rum Day – Rum cocktail books, rum t-shirts, rum accessories and gifts, pirate themed gifts.

August 16 – National Tell a Joke Day – Joke books

August 17 – International Geocaching Day – Geocaching books, cache stones, cache boxes and supplies.

Kittenice Black Cat Stuffed Animals, Cute Stuffed Cat Plush Toy, Lavender Scented Cat Plushies Kawaii Halloween Black Cat Witch for Kids Girls 9.8 Inches

$13.99

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August 17 – Black Cat Appreciation Day – Black cat posters, puzzles, clothing, jewelry, gifts, books, calendars, and plush toys.

August 18 – National Fajita Day – Fajita cookbooks, fajita gourmet spices, fajita making accessories.

August 19 – National Aviation Day – Aviation history books, calendars, gifts, airplane and airport playsets for kids.

August 20 – National Bacon Day – Bacon cookbooks, gourmet bacon flavors, bacon gag gifts, bacon gifts.

August 20 – National Radio Day – Radio history books, radios, radio themed home decor, radio Christmas ornaments, radio gifts.

August 22 – National Bao Day – Bao cookbooks, bao gifts, plush bao toys.

August 22 – National Tooth Fairy Day – Surprising amount of Tooth Fairy gifts out there!

August 24 – International Cosplay Day – Costumes, cosplay supplies, books about cosplay.

August 24 – National Waffle Day – Waffle cookbooks, gourmet syrups, waffle makers, waffle plush toys.

August 26 – National Dog Day – Dog toys, dog food, dog treats, dog costumes, dog gifts, dog puzzles, dog posters, dog calendars, plush dog toys, etc.

August 28 – National Red Wine Day – Wine glasses, wine books, red wine jewelry and accessories, red wine gifts, red wine candles, plush red wine toys.

August 29 – National Lemon Juice Day. Citrus juicers, carafes, pitchers, etc. Lemonade cookbooks?

August 30 – National Beach Day. Beach towels, beach tents, beach shade, swimsuits, sunscreens, beach toys, surfboards, boogie boards, etc.

August 30 – National Toasted Marshmallow Day – Marshmallow toasting sticks, marshmallow cookbooks, campfire tools and accessories, fire pits, firewood starters, etc.

August 31 – National Eat Outside Day – Picnic baskets, picnic blankets, patio tables, outdoor serveware, tablecloths, napkins, picnic tables, outdoor furniture, patio umbrellas, etc.

Hope you enjoyed these suggestions for your August content calendar!

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-Creator Inspiration

The post Content Creation: August Product Selection and Content Calendar Planning appeared first on Creator Inspiration.

(For example, only people looking for sale items to stock up on are buying snow boots in July; and hardly anybody is buying outdoor lawn furniture in December).

It’s best if you can plan ahead and create your seasonal content a month or two before the season begins. For Pinterest, for example, because their audience is likely crafting seasonal items ahead of time, you want to start pinning 60-90 days ahead of the season or holiday. That means your Halloween content starts getting posted in July, and you’ll start posting your pre-created Christmas content in September.

Here’s my list of suggested content for Summer products you might want to blog about, share affiliate links to on your social media, or create shoppable videos and Idea lists on Amazon for.

(Disclosure: Some of the links in this post are affiliate links. This means if you click on the link and purchase the item, we will receive an affiliate commission at no extra cost to you)

Summertime – The Season of Sunlight and Leisure

In summertime, people head outdoors, go on vacation, host parties and barbecues, and take road trips. They’re boating, camping, hiking, fishing, surfing, snorkeling, barbecuing, stargazing, and spending time in cars and on airplanes. They’re picking berries, picnicking, going to music festivals, going to outdoor movies or drive-in movies, reading beach reads and lounging in their backyards. They’re eating different foods than in winter – watermelon, cold pasta salad, barbecue foods, corn on the cob, burgers, salads, homemade pizzas.

They’re not making their homes cozy, carving pumpkins, or staying indoors watching lots of TV. Your seasonal content should reflect the activities most of your shoppers, followers or viewers will be partaking in for the next three months. What products will they need to buy to supplement their lifestyle during this season?

Summer Scents –

(La Jolie Muse lavender candle)

Scents for candles, home fragrances, perfumes, etc. change in summer to light, floral, fresh or citrusy. Lavender, blackberry, lime, mango, papaya, grapefruit, jasmine, tuberose, peony, grass, sea air, salt and sand, fresh air, lemon, mint, citronella, basil, gardenia, water lily.

Backyard Living –

(Orange outdoor chaise lounge)

Chaise lounges; conversation furniture sets; lounge cushions; outdoor pillows; hammocks; barbecue grills; fire pits; outdoor pizza ovens; mosquito netting; gazebos; pop-up shelters; inflatable lounge furniture; inflatable pool floats and toys; ice chests; picnic blankets; quilts; cozy throws; citronella candles.

Beaches and Lakes – 

Beachy home decor; “Live, Love, Lake” type signs; lake house and beach house furniture and accessories for second home owners; shell-themed decor; seahorse-themed decor; fish-themed decor; sea life themed tablewares; shell-themed tablewares; fishing boat and canoe themed tablewares and napkins; pop-up shelters; sunscreen; inflatable pool floats and noodles;

Boating –

Life vests; sunscreen; sunglasses; hats; boat shoes; ice chests; boat accessories; boat themed decor; nautical fashion.

Camping – 

Tents, camping equipment, bug spray, ice chests, fire pit accessories, duffel bags, air mattresses, sleeping bags.

Gardening –

Gardening accessories, tools, seeds, fertilizer, watering cans, garden decor, sprinklers, hoses, hose accessories.

Gourmet Foods –

Rubs and sauces for grilling; gourmet salts for corn on the cob; fancy chocolate and marshmallows for smores; cornbread mixes; pepper jellies; charcuterie supplies and accessories; cocktail mixers; aioli; pickles.

Kids and Summertime –

(Backyard inflatable water slide park)

Backyard toys; inflatable water slides; slip and slides; bubbles and bubble makers; yard games; skateboards; popsicle makers.

Leisure Reads –

Beach reads, thrillers, page turners and chick lit are what people are reading this season. Amazon has a curated Summer Reads page, and you can get content inspiration about beach reads and summer reads for 2023 at NY Times, Publishers Weekly, Vogue, Entertainment Weekly, NPR, Town & Country, Bustle, and another NY Times summer reading resource.

Summer Fashion –

Light scarves; swimming suits; swimsuit coverups; sandals; espadrille shoes; wedge shoes; straw purses and totes; tunics; capri pants; sunglasses; straw hats; summer hats; beach hats; visors;

Summer Movies 2023 –

Film product videos for merchandise based around summer blockbusters. There will be toys, books, games, home decor, foods, t-shirts and other movie tie-ins and collaborations. Summer films this season include Guardians of the Galaxy vol 3, The Little Mermaid live action film; The Barbie movie; Fast X; Spiderman: Across the Spider-Verse; Transformers: Rise of the Beasts; Pixar’s Elemental; The Flash; Asteroid City (Wes Anderson; probably won’t have much merchandise though); Indiana Jones and the Dial of Destiny; Ruby Gillman: Teenage Kraken; Mission Impossible: Dead Reckoning; Disney’s Haunted Mansion; Teenage Mutant Ninja Turtles: Mutant Mayhem; Gran Turismo: The Movie; DC’s Blue Beetle movie.

For example, Funboy and Barbie collaborated on these pool floats and loungers.

Hope you enjoyed these suggestions for summer products to cover in your influencer journey!

-Creator Inspiration

The post Content Creation: Summer Product Selection and Content Calendar Planning appeared first on Creator Inspiration.